Top #1 for African Brands, Suppliers & Retailers
Integrated Commerce Platform pivoting Local Products into Global Brands.
Empowering a world where African innovation stands shoulder-to-shoulder with global opportunity, unlocking new horizons for businesses globally.
200+ Businesses Engaged
Trusted by over 500+ brands and retailers across Africa
Our Platform
Pervasive All-in-one Integration
Whether it is the first launch or established brand, our platform is designed to transform your product into a global success story.
01
Omnichannel
Omnichannel
Seamlessly integrate all your sales channels into one unified platform, from e-commerce websites to social media storefronts. Our omnichannel solution ensures consistent customer experiences across every touchpoint while providing centralized inventory management and real-time analytics. Scale your business operations efficiently without the complexity of managing multiple disconnected systems.
02
Multi-markets
Multi-markets
Break into new geographic markets with confidence through our comprehensive multi-market infrastructure. We handle currency conversions, local payment methods, regulatory compliance, and market-specific customizations automatically. Expand your African brand's reach across continents while maintaining operational simplicity and cost efficiency.
03
Social Commerce
Social Commerce
Transform your social media presence into powerful sales channels with native shopping experiences on platforms like Instagram, Facebook, TikTok, and WhatsApp. Our social commerce tools enable direct purchasing from social posts, influencer collaborations, and community-driven marketing campaigns. Convert your social engagement into measurable revenue growth.
04
Retail
Retail
Optimize your direct-to-consumer operations with advanced retail management features including inventory tracking, customer relationship management, and personalized shopping experiences. Our retail solutions support both online and offline sales channels, providing unified customer profiles and seamless omnichannel experiences. Drive customer loyalty and increase lifetime value through data-driven insights.
05
Wholesale
Wholesale
Streamline your B2B operations with dedicated wholesale portals, bulk pricing structures, and automated order processing systems. Our wholesale platform manages complex pricing tiers, minimum order quantities, and trade customer relationships while integrating with your existing retail operations. Scale your business partnerships efficiently across multiple markets.
06
Dropshipping
Dropshipping
Launch and scale your business without inventory investment through our comprehensive dropshipping network connecting African suppliers with global retailers. Our platform handles supplier verification, order routing, quality control, and shipping coordination automatically. Access curated African products and build your brand while we manage the logistics.
Our Mission
Bridging the gap between Africa's rich entrepreneurial landscape and global commerce opportunities.
Empowering African Entrepreneurship
We believe every African business deserves access to global markets. Our platform democratizes commerce technology, giving startups and enterprises the same tools used by international giants to build authentic connections with customers worldwide.
Breaking Down Market Barriers
We're on a mission to eliminate the obstacles that limit African brands' global reach. By simplifying cross-border commerce, we're creating pathways for authentic African products to find their rightful place in international markets.
Fostering Community-Driven Commerce
We harness the power of Africa's vibrant social culture to create meaningful commercial relationships. Our social commerce tools transform genuine community engagement into sustainable business growth and authentic brand storytelling.
Building Sustainable Trade Networks
We're committed to creating efficient, transparent supply chains that benefit everyone from local producers to global consumers. Our mission is to prove that African commerce can compete on quality, innovation, and reliability.
Technology-Driven Growth
Our data analytics and AI-powered insights help businesses make informed decisions about inventory, pricing, and market expansion, resulting in improved profit margins for our partner brands.
Partnership & Support Excellence
Our dedicated support team provides ongoing strategic guidance and technical assistance, ensuring 99.5% platform uptime and helping businesses achieve sustainable growth through personalized consultation and training programs.
Careers
Bring your BEST work to life.
We are a product-heavy company solving complex B2B, DTC, and supply-chain challenges for African brands across all scales - from startups to large enterprises.
1 Role, London Office
1 Role, London Office
1 Role, London Office
1 Role, London Office
1 Role, London Office
1 Role, London Office
1 Role, London Office
2 Roles, London Office
2 Role, London Office
1 Role, London Office
4 Roles, London Office
2 Roles, London Office
2 Roles, London Office
1 Role, London Office
2 Roles, London Office
2 Roles, London Office
2 Roles, London Office
1 Role, London Office
1 Role, London Office
Let's shape the future of Africa's global commerce.
Totally Africa is committed to creating a vibrant innovation-driven campus where employees are motivated to craft their best work.